Foundations Part2
Foundations, for many years however, remained far too red. Later, manufacturers began adding more yellow to their foundations to alter the pink look. The “added yellow” however, gave foundations an unattractive orange look. During this time, cosmetics manufacturers began recognizing that there was an emerging market for African American cosmetics. They took their
existing “red” formulas, darkened them, and foundations for women of color were invented. They however failed to take into account that most darker women have yellow undertones and needed to wear foundations with a yellow base.In his book “Making Faces”, renowned makeup artist, Kevyn Aucoin,states:
existing “red” formulas, darkened them, and foundations for women of color were invented. They however failed to take into account that most darker women have yellow undertones and needed to wear foundations with a yellow base.In his book “Making Faces”, renowned makeup artist, Kevyn Aucoin,states:
“Years ago, foundation was used specifically to alter the color of the skin, re: ‘rosy glow’. But the trend of the last few years has taken us from what intentionally changed the wearer’s natural coloring to products that match the tones perfectly”.
He later adds:
“ Still, if you choose to wear foundation, there are two important things to consider when selecting a product, the ‘look’ you want to achieve and that it matches your skin”. At Sacha, we believe that a foundation should provide sufficient coverage to suit the individual’s need and yet remain natural-looking. Your foundation should perfectly match your natural skin color so you do not end up with a “ring” around your face. From our experience, most Caucasian, African and all Asian and Latin women have yellow-based skin. Yet, most foundations have red or orange tones. When women with natural yellow undertones wear foundation with a pink or orange base, they often end up with an unnatural looking hue. Women with darker skin tones often turn ashy. Darker African women often look at least one shade darker than their natural skin color.
He later adds:
“ Still, if you choose to wear foundation, there are two important things to consider when selecting a product, the ‘look’ you want to achieve and that it matches your skin”. At Sacha, we believe that a foundation should provide sufficient coverage to suit the individual’s need and yet remain natural-looking. Your foundation should perfectly match your natural skin color so you do not end up with a “ring” around your face. From our experience, most Caucasian, African and all Asian and Latin women have yellow-based skin. Yet, most foundations have red or orange tones. When women with natural yellow undertones wear foundation with a pink or orange base, they often end up with an unnatural looking hue. Women with darker skin tones often turn ashy. Darker African women often look at least one shade darker than their natural skin color.
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