Five minutes makeover

Five minute makeover

STEP 1 - FOUNDATION
If you wear foundation, apply evenly onto your face with a cosmetic sponge. A sheer application works well for daytime, whereas at night you may apply a bit more.
STEP 2 - CONCEALER
If you have any areas like dark under-eye circles, blemishes, red spots, or broken capillaries, concealer will do the job. It is easiest if you apply this with a fine brush to the area that you wish to conceal and then blend with your fingertips.
STEP 3 – POWDER

Loose powder is better to set your foundation because the finish is lighter. Apply it lightly with a large powder brush for a sheer finish, a puff or sponge for a heavier finish. Remember to dust a little under your eyes to set your concealer (helps prevent creasing).
STEP 4 – EYES
For a quick and easy eye makeup, sweep a single wash of color over the entire eye in a neutral tone. Don’t forget your brows. Apply your liner, then mascara.
STEP 5 – LIPS
Lipsticks as well should be of the same color family as the rest of the face. Line your lips, and apply a quick coat of Sacha’s Vitamin E Stick.
Fill in with your lip color of choice. Gloss is optional.
STEP 6 – BLUSH 

To determine the intensity of your blush, take your cue from the rest of your face. During the day you should go for a light sweep of color. At night you may add a bit more color or glitz with light dusting of Sacha’s Satin Powders.
STEP 7 - FINISH
After completing the last step, lightly spray Sacha’s Fix It Spray over the entire face to set your makeup and make it longer wearing.

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Lip glossLip gloss

Lip gloss

Lipstick, long the favorite of many women, is now getting some tough competition from its counterpart lip gloss.

Lip gloss is now back with a bang.

Sacha’s lipgloss are luminous and non-tacky.

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Lipstick

Lipstick

 The most popular beauty product world over, is lipstick. Form the corner store to the largest cosmetic counter you are sure to find lipsticks
available. There is wide variety of brands, colors, textures and finishes to create those much sought after lush, beautiful lips. You can find lipsticks in traditional tubes, pots, pencils, and even wands with innovative designs emerging daily. While color selection is a personal choice, current fashion trends also play a big part in influencing a woman choice of lipstick. To create that perfect pair of lips you should start by lining with a neutral colored pencil following your natural lip line. Using a lip brush fill in with lip color of your choice. Use your lip brush to blend the two so that there are no harsh edges. Sacha lipsticks come in cream, frosted and matte shades. The secret of creating the picture-perfect lips lies in the choice of color and correct application.

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BlushBlush

Blush

 Sacha’s exqusite blush adds warmth or color to the face. The look most women want to achieve is that of a warm, natural glow. Blushers are available in powder, cream or liquid and in a wide variety of tones. Liquid and cream blush should be applied before powder. Generally most women prefer to use a powder blush as it is much easier to apply. For easy application, sweep blush downward from the ear to mid-cheek, beginning in line with the top of the ear and ending at the end of the apple of your cheek. It is best to choose colors that are close to your skin tone.

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Eyebrows

Eyebrows

Makeup artists will tell you, eyebrows can make or break your face.
Eyebrows serve as a natural frame for your eyes. They move with your every expression to emphasize what you say and how you feel.
Begin by brushing brows with a brow brush. To measure your brows, hold a pencil vertically along the outer corner of your nose to the inner brow. If your brow line overlaps onto the bridge, remove the excess hair. If the brow falls short, pencil it in. To find where your brow should taper or end, hold the pencil from the outer corner of the nose across the corner of the eye to the outer brow. The brow should end at this point. Brows can be filled in to alter or emphasize. Brow pencils or brow powders can be used.

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Mascara

Mascara

Next to lipstick, mascara is your most effective makeup tool. It is a great 

eye opener that emphasizes the lashes. Apart from the obvious choice of color, many brands promise to thicken, lengthen, darken, volumize and condition your lashes. They are also available in waterproof and regular formulas. Using a proper application technique when applying mascara is extremely important to achieve a finished look. You must ensure that the mascara covers the lashes from the root to the tip of the lash. For your upper lashes, wiggle the mascara wand back and forth at the base of the lashes to deposit color before rolling the brush through your lashes. Coat lashes from the very base to the tips with full strokes. This method creates a thicker looking lash with the ends separated and the base well defined. Hold the wand vertically when applying mascara to lower lashes, running this from side to side. Be extremely careful as to avoid smudging the under eye area. When applying more than one coat, combing through lashes between coats will help prevent clumping. Sacha’s Clear Mascara can be used to create a natural effect or on the brows for extra control. 

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Eye shadow

Eye shadow

 For eye shadow that looks “just applied” for hours. First, base your eyelid with Sacha’s Kamaflage Cover Cream in a shade that matches your skintone. Next, apply a neutral shade of eye shadow or a color nearest your skin color over the Cover Cream. The process of the powder adhering to the cream will create a smudge resistant base for your eye shadow. It will last forever. Sacha’s powder eyeshadows can be used wet or dry. Dampen your brush or applicator and create your own liquid eyeliner in any of Sacha’s vibrant colors. Wet application of Sacha’s eyeshadows serves to intensify the color. Sacha’s cream eyeshadows can be used as a single color or with the coordinated duo shade. These cream eyeshadows can be coordinated with our powder shadows, so that a cream eyeshadow can be used as an under base with a matching powder shadow as a sealant. The best applicators for any cream eye shadow are your fingertips. For extra glamour, use Sacha’s shimmering, iridescent Satin Powders to highlight your eyes. With our Satin Powders it is easy to transform your day makeup into a glamorous night look.

 

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Eye shadow

Eye shadow

While there are rigid rules when it comes to foundations, it is with your eye color that you can allow your creative side to take flight. Your eyes are the focal point of your face. Be sure that your eye makeup techniques and choice of colors are most flattering to your eye shape and color. With eye color you can create the illusion of new shapes and sizes. Always keep in mind that light colors highlight and dark colors shrink or recede. Sacha’s powder eyeshadows come in singles or easy to use, color coordinated trios. Our cream eye shadows are available in duos. AllSacha Eye Shadows are highly pigmented. Simply put, the shade you see in the container is what you will see on your eyes. When applying eyeshadow sweep the lightest shade over the entire area from lash line to brow. This shade will be your base color and is to your eye, what your foundation is to your face. It willhold your color and prevent creasing.

After applying your base color, apply a medium shade on the lower lid. This is
the part of the eye that most women apply eyeshadow. Blend into your base shade. A third color can then be added. Use a deep, dark shade to create depth. Apply this shade along the lash line, and at the outer corner of the eye, emphasizing the crease of the eye and brow bone. Blend well. This is your accent shade and when used can create a more defined eye. How you apply this contour shade can help eyes look bigger, smaller, wider set or closer together. The key is to blend so well that attention is still drawn to your eye, not your eye makeup.

see you with part2

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FACE POWDERS

Face powders

Face powders are an essential step in your makeup routine. They are available in either compact or loose form.
It is important to set your foundation with a loose powder. This helps to keep your foundation in place. Compact powders should be used fortouch ups. Sacha’s Translucent Powders are light in texture providing a sheer, natural finish. They are lightly tinted and work best with Sacha’s yellowbased foundations. The basic idea is, if you use a translucent powder over your foundation or concealer, it will set your makeup without adding too much extra color.

 If you have extra oily skin, try our Ultra-Matte Translucent Powders in Light, Medium or Dark shades. These powders were first developed for the Miss Universe Pageant 1999 to keep the delegates shine free during long days of shooting. They are sheer and contain loads of oil natural absorbers.Complexion powders on the other hand, have a greater degree of color and because they are more opaque, can be used alone. They can also be used with your foundation to set, adjust or enhance. Some women wear foundations that are too pink and try to neutralize the redness by finishing with one of our yellow-based powders. We strongly advise against this since this will result in the color of your makeup turning orange. Remember red plus yellow equals orange!

 

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Concealer

Concealer

Concealers are of a denser composition than regular foundations and are
generally available in sticks, tubes, pots, and creams. Concealers can be
used to cover blemishes, dark spots, ruddy areas, marks, veins, freckles
or under eye circles.
Your concealer should be one shade lighter than your foundation (and
only in extreme cases should you use a concealer two shades lighter). Using a concealer that is too light or too pink will give the appearance of ‘owl eyes’. In other words, it will emphasize the dark area instead of concealing it. Apply Sacha’s concealer with a small fine tipped brush for an accurateapplication. As with any other application, blending is the key. Always set your concealer with a sheer, translucent powder to prevent mcreasing.

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How do i use my foundation

How do i use my foundation? 

The very first step in selecting your perfect foundation is assessing your skin type, to determine the type of foundation that would work best for
you. Selecting the right shade of foundation for your skin tone is critical. Most women have yellow-based skin and need to wear foundations with a yellow base. All Sacha foundations are yellow-based and progresses in steps from the lightest to the darkest shade. Follow the simple instructions and identify the shade of foundation which will perfectly match your natural skin color.

 Prepare your face with the appropriate cleanser and toner. Follow with Sacha’s Daily Moisturizer which is an excellent under makeup base. It improves the application of your foundation and adds to its wearability. It is a must for all women especially those with dry skin. Apply your foundation with a cosmetic sponge for more control and a smoother application. Liquid foundation should be blended in a little at a time until the entire face is completed. Cream foundation should be applied to the face in long sweeping motions using your cosmetic sponge. Blend evenly until you create a smooth flawless finish. A powder foundation should be applied as you would your normal compact powder. Remember proper blending is the key - blend your foundation under the jawline, into the hairline, on the ear lobes. Pay special attention to the corners of the nose, corners of the mouth, over and under the eyes. If you need to retouch a particular spot, re-apply lightly and blend. Lightly powder with a translucent powder to set your foundation.

See you next time

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Dual activ powder foundation:

Dual activ powder foundation

In today’s fast paced world, the modern woman is always in search of a “quick fix”. To her, time is precious, yet she needs to look great in seconds. Many brands offer their solution to this - cream to powder, dual activ, three-in-one - basically a multi-functional product. Sacha’s Dual Activ Foundation, as the name implies, is a foundation and powder in one. It provides the easy application of a powder with the excellent coverage of a foundation. The outstanding feature of this foundation is that it begins as a powder and ends as a powder. It is exquisitely yellow-based and ideal for normal to oily skin

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Cream foundations

Cream foundations

Cream foundations are traditionally the number one choice of makeup artists. They are usually available in compacts or sticks, and provide very good coverage. Foundations of this consistency provide a creamy flawless finish and are easy to apply. Sacha’s Cream Foundation will perfectly match your skin tone with a flawless, natural-looking finish. It is ideally suited to women with normal, dry or combination skin. This is the type of foundation most frequently used by our Sacha Makeup artists at international beauty pageants.

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Liquid foundations

Liquid foundations

Liquid foundations usually offer sheer coverage and provide a natural look. Most women prefer a liquid foundation because it is easy to apply and fits like a ‘second skin’. They are available in water-based and oilbase formulas.Sacha’s “Stay-On Color” Liquid Foundation is oil-free and semi-matte. It provides sheer coverage. It is yellow-based and will perfectly match your skin tone. It is suitable for normal, oily or combination skin types.

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Choosing the right foundation

Choosing the right foundation

Foundation is the cosmetic product that women pay the most attention to. It can make the difference between having a natural, flawless finish or looking as if you are wearing a mask. The foundation market today is saturated with many types and brands of foundations. At the cosmetics counter you are confronted with an array of choices - liquid, cream, oil- free, powder, allergy tested, cake, stick, stay-on, hypoallergenic, cream to powder, non-comedogenic and camouflage foundations. It is indeed quite a mind-blowing experience, especially if you are a first time buyer.
To make it easier for you to determine the type that’s best for you, we have placed foundations into four major categories.

and you will know it next time

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Foundations Part3

Foundations Part3

Because of this, until recently there had been only one “black” Miss Universe in the history of the Pageant. For over twenty years beautiful African delegates would walk out on stage, look ashy under the stage lights, and lose every chance of winning. After developing our yellow-based foundations we felt that the best way to test them would be on African contestants in beauty pageants. We knew that if dark African delegates did not look ashy on stage then we had hit the jackpot. And, so we did! The very first beauty contestant who wore our yellowbased foundations was adjudged 2nd Runner Up in the 1997 Miss Universe Pageant. The second one was crowned Miss Universe 1998, wearing our Perfect Copper foundation, and Miss Universe 1999 won the title wearing our Perfect Honey foundation. Our foundations matched their skin tones perfectly without a trace of ashiness.
After twenty years of not having a “black” Miss Universe, we had two in a row, both wearing the same brand of cosmetics - Sacha. If our foundations could work so beautifully on the most difficult skin tones, imagine how perfect they will be for you.

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Foundations Part2

 Foundations Part2

Foundations, for many years however, remained far too red. Later, manufacturers began adding more yellow to their foundations to alter the pink look. The “added yellow” however, gave foundations an unattractive orange look. During this time, cosmetics manufacturers began recognizing that there was an emerging market for African American cosmetics. They took their
existing “red” formulas, darkened them, and foundations for women of color were invented. They however failed to take into account that most darker women have yellow undertones and needed to wear foundations with a yellow base.In his book “Making Faces”, renowned makeup artist, Kevyn Aucoin,states:

“Years ago, foundation was used specifically to alter the color of the skin, re: ‘rosy glow’. But the trend of the last few years has taken us from what intentionally changed the wearer’s natural coloring to products that match the tones perfectly”.
He later adds:
“ Still, if you choose to wear foundation, there are two important things to consider when selecting a product, the ‘look’ you want to achieve and that it matches your skin”. At Sacha, we believe that a foundation should provide sufficient coverage to suit the individual’s need and yet remain natural-looking. Your foundation should perfectly match your natural skin color so you do not end up with a “ring” around your face. From our experience, most Caucasian, African and all Asian and Latin women have yellow-based skin. Yet, most foundations have red or orange tones. When women with natural yellow undertones wear foundation with a pink or orange base, they often end up with an unnatural looking hue. Women with darker skin tones often turn ashy. Darker African women often look at least one shade darker than their natural skin color.

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Foundations

Foundations

 When you walk into a room people must notice you and not your makeup. If they notice your makeup, your makeup is “shabby”. If however they notice you, your makeup is impeccable. This is the Sacha philosophy. Makeup should be used to draw attention to your best features and away from your less flattering ones. When doing a painting, the artist first primes the canvas with a base color. This primer must have sufficient coverage to conceal the blemishes in the material and provide a smooth surface on which to work. It has to be a neutral color to bring out the colors the artist intends to use. This neutral primer used is white. A makeup artist, as the name suggests is an artist. The “primer” used is foundation. When doing a makeover, you cannot of course use white,since it will result in a mask-like appearance. You must find a “primer” that matches your natural skin tone. This “primer” must have good coverage and be neutral enough to allow your eye, cheek and lip makeup to highlight your natural beauty. The greatest challenge facing any makeup artist or makeup wearer is finding the right foundation!

The problem is, from the inception, foundations were not invented to perfectly match our natural skin tones. They were first developed for the movie industry by early cosmetics pioneers such as Max Factor.These were the days when “white light” was used, causing actors and actresses to look “washed out”. To put color on their faces, cosmetic
manufacturers developed foundations with a red base. This era of “pink” foundations dominated the cosmetic market during this period and still
forms the basis of many brands today. As the movie industry developed, natural light was introduced and there was no longer the need for “red” foundations. Manufacturers then began reducing the amount of red used in their formulations to better match
various skin tones.

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Comedogenic ingredients

Comedogenic ingredients

This is a term used to describe ingredients, which have the potential to clog pores and cause acne. Always bear in mind that acne has beenproven to be hereditary and can be influenced by stress, hormonalfluctuations, medications and most certainly by excessive exposure to sunlight.Some women have the pre-conceived notion that foundations clog pores. This is simply not true. Unlike in the past, manufacturers today have a host of substitutes for any ingredient that is suspected to be comedogenic or has the potential to clog the pores.
Having said that, for your information, the following are a list of suspect
ingredients:

 

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Skin lighteners

Skin lighteners

At Sacha we have taken a firm position against manufacturing any product designed to lighten your natural skin color. The potential damaging effects of skin lighteners, in our view, far outweigh the perceived benefits.Bleaching creams as they are commonly called, generally contain hydroquinone which can cause irreparable damage to your skin.
Prolonged use inhibits the production of melanin, a natural pigment which protects the skin from all the damaging effects of the sun. It also causes the skin to look transparent as it becomes “thin”. After discontinuation of use of these products, the skin continues to lighten, sometimes for several years, with no sign of stopping. Dark spots often become very light spots. Prolonged use can also cause your skin to become red, blotchy and blistered.
We strongly advise against using skin lighteners, especially those
containing over 5% hydroquinone. We recommend instead that you use a sunscreen during the day containing at least SPF 15 sun protection and an alpha hydroxy exfoliant at nights. This is in our view, a far safer approach.

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