Foundations

Foundations

 When you walk into a room people must notice you and not your makeup. If they notice your makeup, your makeup is “shabby”. If however they notice you, your makeup is impeccable. This is the Sacha philosophy. Makeup should be used to draw attention to your best features and away from your less flattering ones. When doing a painting, the artist first primes the canvas with a base color. This primer must have sufficient coverage to conceal the blemishes in the material and provide a smooth surface on which to work. It has to be a neutral color to bring out the colors the artist intends to use. This neutral primer used is white. A makeup artist, as the name suggests is an artist. The “primer” used is foundation. When doing a makeover, you cannot of course use white,since it will result in a mask-like appearance. You must find a “primer” that matches your natural skin tone. This “primer” must have good coverage and be neutral enough to allow your eye, cheek and lip makeup to highlight your natural beauty. The greatest challenge facing any makeup artist or makeup wearer is finding the right foundation!

The problem is, from the inception, foundations were not invented to perfectly match our natural skin tones. They were first developed for the movie industry by early cosmetics pioneers such as Max Factor.These were the days when “white light” was used, causing actors and actresses to look “washed out”. To put color on their faces, cosmetic
manufacturers developed foundations with a red base. This era of “pink” foundations dominated the cosmetic market during this period and still
forms the basis of many brands today. As the movie industry developed, natural light was introduced and there was no longer the need for “red” foundations. Manufacturers then began reducing the amount of red used in their formulations to better match
various skin tones.